Building a practice of user-centred design
User research, UX, UI, E-commerce
The Royal Academy of Arts (RA) is one of London’s leading galleries for art and architecture.
For the last few years I’ve worked with the RA to establish a practice of user-centred design in their digital team. Through our research across many projects I’ve helped them gain a deep understanding of their visitors and members. We’ve also worked to broaden their understanding of a more diverse audience.
I’ve helped the RA improve several aspects of their website including: their online booking system; online membership sales; cross-selling and up-selling strategies; and creating a more user-friendly experience.
Sam Judge • UX Designer and user researcher
Rachel Walker • Product manager
Rachel Hankins • Product manager
Liat Wassershtrom • User Research
Interested in working together? Drop me an email → sam[at]samjudge.com