Arthr

A lifestyle shop for people with arthritis

UX, UI, E-commerce

Arthr is a new social venture backed by Versus Arthritis, the UK’s leading charity for people with Arthritis. Their mission is to make living with arthritis easier through thoughtfully designed products. Products that are beautiful in their own right despite their attention on accessibility. I worked with them to design and launch their first site.

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Accessible is beautiful

Accessibility was a central tenet of the design of the site. I intentionally employed large typography, high colour contrast, and generous white space throughout the design. It created not only an appealing minimal aesthetic but one that was better for everyone to use.

Their brand guidelines were extended to account for the additional needs of a digital system. This included new shades of their brand colours, which were tested for contrast and accessibility.

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The bigger picture

Their own brand products solve problems that are not currently addressed by other products in the market. They’re unlike any products that have gone before them so it can be hard to fully grasp how the product helps from a single image. To address this, we created product showcase pages that were rich in information but a joy to explore.

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Making a movement

They’re marketing strategy is rooted in creating valuable relationships with their customers. Telling stories is one of the many ways they build that connection. Their blog was designed to give lots of flexibility for creating various types of articles, from expert opinion to customer stories.

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Team

Sam Judge • UX/UI Oliver Jones • Development

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Interested in working together? Drop me an email → sam[at]samjudge.com

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