The antithesis of the barbershop aesthetic
Enjoy is a barbershop situated in Stafford Town Centre. Founder Tom Small was brave enough to take a radically different approach to branding the shop.
There’s a common aesthetic that men’s grooming brands and barbershops stick to. Think handlebar moustaches, classic typography, ornamentation and traditional colours, red, blue, brown, green.
With several barbershops all within a mile of Stafford Town Centre we agreed that differentiating the shop would be important.
The brand is distinctly minimalist and communicates in various ways through just a few visual elements.
One colour, one typeface, one graphic motif. (OK it’s three colours if you count white and black)